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The Persona is your AI Employee’s main set of instructions: who it is, how it talks, and what it does. You don’t have to write it from scratch — the platform builds the instructions for you, and all that’s left is to review them and adjust them to your needs.

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Create the instructions

In AI Agents, click Hire Agent and choose a method — any of the three gives you ready-made instructions.
The “New agent” window with three options: Automatic, Templates, Blank agent
Paste your website address — the platform reads it and writes the instructions for you. Then review the text and refine it with the Improve instructions button: describe in your own words what to change.
Didn’t work, or the result looks off? Most likely, the website is protected against bots. In that case, choose a template or a blank agent.

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Two names

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Instruction blocks

The finished instructions appear in the editor as blocks rather than one long text: the greeting is one block, the booking scenario another, the restrictions a third. You can edit blocks, drag them to reorder, and delete them.
Instructions describe your AI Employee in words, as if you were onboarding a new hire. The easiest way is to follow four questions.Who it is. Role, company, what it does: “You are the concierge of Seventh Heaven apartments. You help guests choose an apartment and book it.”How it talks. Tone, form of address, reply length: “Friendly, polite, no more than 3–4 sentences, 1–2 emojis.” This is also where you set the language and how it introduces itself.What it does in typical situations. Break it down into steps: what to ask, what to offer, how to wrap up. For non-standard cases, use the “if X, do Y” formula: “if the customer asks for a discount, offer current promotions.”What it must not do. Direct restrictions: don’t make up prices, don’t promise deadlines, don’t discuss competitors. And when to call a human: “if the customer is angry or asks for a manager, hand the conversation over to an operator.”Write short sentences, one rule per line — your AI Employee understands them more precisely, and it’s easier for you to find and fix the right spot later.
Every save creates a new version of the instructions. If you break something, roll back on the Versions tab. Feel free to experiment.

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Testing in the test chat

Click Show chat in the top-right corner and message your AI Employee as a customer. Don’t like the reply? Fix the block and test again.
Click Clear history after every edit. Otherwise the old conversation will throw your AI Employee off, and you won’t know whether the edit helped.

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FAQ

Most likely, the website is protected against bots and the platform couldn’t read it. Create the AI Employee from a template or through the blank agent interview.
Expand the “Tone” block: style, message length, sample phrases. The more specifically you describe the voice, the less your AI Employee sounds like it’s reading instructions.
Tell it what to do. For an AI Employee, anything not forbidden is allowed: either add the missing facts and prices directly to the instructions, or forbid it from using anything that isn’t in the instructions.
Click Clear history in the test chat: the old conversation throws the AI Employee off, and the edit doesn’t show.
Asked “is everything booked?” — “yes”; asked “is everything available?” — also “yes”. The AI Employee picks up the assumption instead of checking. Add to the instructions: “Before answering about availability, always check the current data. Don’t agree with the customer’s assumption without checking.”
It takes the name from the profile or makes one up. Add: “Don’t make up names. Use the customer’s name only if they gave it themselves.”
Gender isn’t set in the “Role” block. This matters in languages with grammatical gender, such as Russian. State it explicitly: “You are a man, a hotel receptionist.” If it persists, add a restriction: “Never use feminine forms when talking about yourself.”
If the instructions are written in Russian, the AI Employee drifts into Russian over a long conversation. Add this as the first line: Always respond in the language the client writes in. The model mistakes some greetings, like the Russian “доброго дня” (“good day”), for Ukrainian — for such cases, add an explicit rule: “Reply in Russian to „доброго дня“.”
This is a talent’s response that the AI Employee forwarded as is. Forbid it: “Never show the customer technical data, JSON, or system messages. If there’s no data, say so in words and hand the question over to a manager.”
Anything not forbidden is allowed. Add to “Forbidden actions”: “Never confirm a booking cancellation or a refund. For such requests, hand the conversation over to a manager.”

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Help in the platform

The question-mark button on the right edge of the screen opens the help panel. The Documentation tab shows the article about the section you’re in. On the AI Assistant tab, you can ask in your own words — it answers, gives links, and opens the right section of the platform for you.
The AI Assistant panel: describe your task in your own words — it finds the answer and opens the right section

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Fine points

You don’t need this to get started. Come back here when you want to get more out of the Persona.
Don’t rewrite the whole scenario — add a block with restrictions:
  • Don’t make up information — use only data from the Knowledge Base
  • Don’t ask more than two questions in one message
  • Don’t mention special rates unless the customer asks
For non-standard situations, use the “if X, do Y” formula: “if the customer asks for a discount, offer current promotions.”
These rules all follow the same pattern: condition, exception, what to do when asked.
  • “15% birthday discount. Doesn’t apply to extra services. When asked, confirm the details and hand over to a manager.”
  • “Children under 5 stay free, without a separate bed. Ages 5–12: extra 1000 ₽ per night. Always ask the children’s ages.”
  • “Minimum 2 nights on Fridays and Saturdays. Don’t say ‘no availability’ — explain the rule and suggest suitable dates.”
To keep your AI Employee from dumping every rate in the first message, describe the order: “Before suggesting options, ask for the dates, number of guests, and preferences. Then suggest 2–3 suitable options, not the whole list.”
Three restrictions cover most unpleasant cases: answering off-topic questions (“answer only questions about our property and services; politely decline everything else”), handling complex requests on its own (“hand groups of more than 8 people and corporate events over to a manager”), and promising money or cancellations.
Keep the instructions within 500–1000 words: price lists, descriptions, and policies belong in the Knowledge Base, not here — this makes every reply cheaper and search more accurate. The rules themselves work more reliably in English, and the reply language is set by a separate line about the customer’s language.
Your AI Employee can do more than answer. “If the date is booked, offer to add the guest to the waitlist and pass the contact to a manager,” “after the booking is confirmed, offer breakfast and a transfer” — these are ordinary rules in the instructions. Upsells work better after the booking than before it.
You can nest blocks inside each other: inside an existing block, click the gray Add section button. Your AI Employee treats a nested block as part of the block it sits in — a convenient way to lay out a sequence of steps in a conversation scenario.
Type / and select Import from hub. There you’ll find Public blocks from the AI TEXTURA team (“Hotel Receptionist”, “Realtor”, “Personal Assistant”) and My rules — the ones you’ve saved. When you edit a block in the hub, it updates for every AI Employee that uses it.
Type / and select Import Google Doc. Your AI Employee will pull in the latest version of the document on its own — handy if the instructions are long and change often.
The Raw XML button in the top-right corner of the editor shows the instructions as XML text. You can switch back and forth without losing data.
An unclosed tag breaks the instructions. If you’re not sure about the syntax, work with blocks — it’s safer.

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What’s next

Channels

Connect Telegram or a CRM, and your AI Employee starts answering customers

Knowledge Base

Prices, terms, documents — so it answers with facts, not guesses

Talents

Teach it to take action: deals, bookings, emails

Notifications

Learn about important events in time