Channels — overview
What a channel is and how it works in AI Textura
amoCRM
A similar CRM with channel / talent split
Notifications
Triggers and notification delivery to Bitrix24
Talents
Catalog of MCP tools and integrations
Two ways to connect Bitrix24
Bitrix24 integrates with AI Textura in two independent ways. They do not replace each other and can run side by side:| Channel | Talent | |
|---|---|---|
| Where it is configured | The agent’s Channel tab | The agent’s Talents tab |
| What it does | The AI receives and replies to messages from Bitrix24 open channels | The AI performs CRM actions: creates deals and leads, assigns responsible managers, schedules tasks, finds contacts |
| Technology | REST webhook for receiving messages | MCP server with CRM/Users/Tasks/Im/Imbot/Openlines permissions |
| Minimum permissions in Bitrix24 | Open Channels, Chatbots, CRM, Drive, Notifications | CRM, Users, Tasks, Chat & notifications, Chatbot creation, Open Channels |
Connecting Bitrix24 as a channel
The channel is the path through which messages from Bitrix24 open channels reach the AI employee.What the channel provides
- The AI employee responds to messages from Bitrix24 open channels.
- All inquiries are automatically saved in the CRM.
- Managers can join the conversation at any time.
Step 1. Create a webhook in Bitrix24
Step 2. Connect the channel in AI Textura
Open the Channel section
Go to AI Employees → select the agent → Channel tab → Connect new sub-tab.
Paste the webhook
In the side panel, choose Create and paste the webhook address into the WEBHOOK field.
Grant permissions in Bitrix24
Go back to Bitrix24 and configure the webhook permissions. Required permissions for the channel:
- Open Channels
- Chatbot creation and management
- CRM
- Drive
- Notifications
Step 3. Configure the chatbot in Bitrix24
After connecting the channel in AI Textura, configure Bitrix24:- Go to CRM → Integrations → Messengers.
- Open the desired chat → Open Channel.
- Enable the “Assign chatbot as responsible” checkbox.
- Select the AI employee → Save.
Connecting Bitrix24 as a talent (MCP)
The talent is an MCP server through which the AI employee can perform actions in the Bitrix24 CRM: create deals and leads, find contacts and companies, schedule tasks, assign responsible managers, and send messages to Bitrix24 chats.
Two connection options
When you open the “Connect Bitrix24” modal in the Talents tab, two tabs are available:1. Connected channel (recommended)
If you already have a Bitrix24 channel connected (see above), the talent can reuse its authorization. This is the simplest path.2. Webhook (if no channel is connected)
If a channel is not yet connected, or if you need broader permissions, use a separate webhook dedicated to the talent.
Grant permissions for CRM operations
The talent needs broader permissions than the channel:
- CRM (
crm) — deals, leads, contacts, companies, pipelines - Users (
user) — finding responsible managers - Tasks (
task) — creating tasks - Chat and notifications (
im) — sending messages - Chatbot creation and management (
imbot) - Open Channels (
imopenlines)
Assigning responsible managers
Once the Bitrix24 talent is connected, the AI employee can assign responsible managers to deals and leads on its own, right during the conversation — for example, routing a warm lead to a specific manager based on rules or workload.Video walkthrough
How it works
Connect the Bitrix24 talent
See “Connecting Bitrix24 as a talent (MCP)” above — assigning responsible managers requires the
user and crm permissions.Describe the rules in the agent's instructions
On the agent’s Persona tab, specify whom to route the lead to: e.g., “If the customer asks about room reservations — assign manager Anna (ID 12) as responsible,” or “For VIP service requests, set Ivan as responsible.”
Notifications via Bitrix24
In addition to channels and talents, Bitrix24 can also act as a notification delivery channel: a trigger fires, and the AI employee posts a message to a Bitrix24 chat for the responsible manager.Video walkthrough
For details on configuring triggers and notification delivery, see Notifications.
FAQ
Do I need to connect both the channel and the talent?
Do I need to connect both the channel and the talent?
It is not required, but recommended. The channel handles incoming messages from open channels; the talent handles CRM actions. If you only need conversations without CRM operations, the channel is enough. If you need CRM actions (deals, responsible managers, tasks), you need the talent.
Can I use a single webhook for both the channel and the talent?
Can I use a single webhook for both the channel and the talent?
Technically yes, if it has all the required permissions. But it’s cleaner to keep webhooks separate: the channel — with minimal permissions for open channels; the talent — with broader permissions for CRM, Users, and Tasks.
Does the AI create deals in Bitrix24 without the talent?
Does the AI create deals in Bitrix24 without the talent?
No. Without the Bitrix24 talent connected, the AI employee has no access to CRM operations. The channel only forwards messages — it does not create deals automatically.
What if the webhook returns 401 / Permission denied?
What if the webhook returns 401 / Permission denied?
Check the webhook permissions in Bitrix24. The talent requires
crm, user, task, im, imbot, imopenlines. The channel requires imopenlines, imbot, crm, disk. Also make sure the user who created the webhook has corresponding permissions for the matching Bitrix24 sections.The AI does not respond in an open channel — what should I check?
The AI does not respond in an open channel — what should I check?
Make sure (1) the channel is active in AI Textura; (2) the “Assign chatbot as responsible” checkbox is enabled on the relevant open channel in Bitrix24; (3) the selected AI employee matches the one bound to the channel; (4) the employee is “Active” and on shift (see Working hours).